Grand Wailea

Client: Grand Wailea / Waldorf Astoria
Location: Maui, Hawai'i

Role: Executive Creative Director, Lead Designer
Scope: Strategy, Brand, Collateral, Photo, Campaign

Agency: King & Partners
Completed: 2022

Heaven, Earth, Sea. Grand Wailea, A Waldorf Astoria Resort in Maui is a sprawling luxury oceanfront retreat on Wailea Beach that embodies tropical elegance, laid-back Hawaiian hospitality, and a sense of discovery across lush gardens, expansive pools, and world-class amenities. Framed by the rhythms of island life and set on 40 acres of paradise, the resort’s brand blends upscale comfort with the natural beauty of Maui, offering everything from serene spa experiences to family-friendly adventures and rich cultural touches that reflect the spirit of the ʻāina (land). Its vibrant dining landscape enhances this sense of place, ranging from the globally celebrated flavors of Nobu Grand Wailea and the distinctive, ocean-view seafood and steakhouse at Humuhumunukunukuāpuaʻa, to the coastal Italian fare at Olivine and casual café fare at Loulu, alongside poolside bars like the Grotto Bar—all curated to complement the resort’s immersive property.