Nestled along the pristine shores of Paradise Island, The Cove is a sanctuary of luxury and tranquility in the Bahamas. King & Partners was engaged to rethink, rebrand and relaunch the The Cove, the most premium offering within Atlantis Resorts. Our objective was to create a story and identity that sets The Cove apart from both the broader property and its competitors.  The result is a distinctly confident, sophisticated brand that remains deeply connected to the lush, serene beauty of its surroundings. King & Partners creative directed and produced a holistic advertising campaign that captures the feeling of pure relaxation and connection a stay. Our team developed a comprehensive media plan and handles all media placement for the campaign.