Edgeworth
Client: Related Ross
Location: West Palm Beach, Florida
Role: Executive Creative Director, Lead Designer
Scope: Strategy, Brand, Collateral, Campaign, Film, Web
Agency: King & Partners
Completed: 2026
Life Without Compromise. Introducing Edgeworth, an unprecedented luxury waterfront residential development in West Palm Beach, comprising two waterfront towers and 184 residences.
Set on the intracoastal waterfront, Edgeworth boasts unmatched views of historic Palm Beach and the energy of the rapidly growing West Palm Beach. Residences are complemented by an expansive approach to wellness, hospitality, and service, creating an experience designed to elevate the rhythms of everyday life.
Our work included strategy, positioning, naming, brand identity, a robust suite of sales materials, website, signage, campaign, content creative direction, and advertising. We also delivered a groundbreaking fully AI teaser film over a year before building construction will be completed.